In the ever changing world the internet has allowed us to hire people to work with us and work for us in fashions we would have never dreamed of in the past. With the quick swipe of a device or a few key strokes we can contact someone who can help us sell possibly the largest asset we will ever own or the largest debt we will ever know. That is a big task. 

In our area we have people move in and out quite frequently it is an amazing area, Santa Cruz and casts quite a spell. But things change and people find that their families won't or cannot relocate here, a better job is located elsewhere and they have to move. Yet the allure of our area brings them in at an increasing rate and buyer demand is at an all time high. With people moving in often…

303 Views, 0 Comments

Read Full Post


Is it a coincidence that real estate and regret and remorse all start the same, are they related? Regret is a big part of the business of real estate.

For me as an agent it is every day. Did I say the right thing, did I do the right thing, should I have gone to that appointment?

This business is so fraught with minefields, two weeks ago I was texting back and forth with a seller about listing her home and how great the market is, all was going well until we got to price. I went over the listing process, all by text then told her a number which is a number she had mentioned in past conversations and boom she stopped communicating, three years of discussions done. My regret I should not have texted the listing price should have insisted on a…

295 Views, 0 Comments

Read Full Post