Real Estate Blog- Santa Cruz Edition - seller

225 Heath Street-Your Blank Canvas Awaits

225 Heath St, Santa Cruz, CA

$1,500,000

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225 Heath Street, Santa Cruz Open Sunday 10-3pmYour Blank Canvas awaits… imagine how you will transform this home! Nestled in the heart of the lower westside, this diamond in the rough offers the perfect opportunity for those looking to create their dream home in a superb location. With some TLC and a dash of creativity, this home has the potential to become a true masterpiece.Fixer-Upper Opportunity, renovate and customize it to your heart's desire. The potential is limitless! Reports are available and while the home is solid it needs some love and design. The…

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Seabright Duplex!

201 Gault St, Santa Cruz, CA

$1,199,000

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Cute Duplex right in the middle of town. This is the way to sneak in to the real estate market. Maybe the only Net Zero energy efficient Duplex in town! Over 600 sq ft each side with large primary bedrooms with walk-in closets, large bathrooms, and storage! Mud rooms great for pantry, and storage. And this place has SOLAR, that powers the heat/AC pumps. YEP AC! And the attic has been air sealed to increase efficiency of energy and manage the temperature. Newer wiring, water heaters, appliances, and bamboo flooring.  Easy maintenance great owner/rental property. Each…

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Seabright Home- By the Sea, By the Sea

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212 2nd Ave, Santa Cruz, CA

$1595000

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By the Sea, By the Sea ! Tucked in the avenues of Seabright just moments to Iconic Castle beach, this home offers charm, relaxation and an escape from the heat. Warm and inviting ambiance immediately makes you feel at home. The interior exudes a relaxed vibe with its simple yet tasteful design. This gem boasts a thoughtfully laid-out floor plan, making the most of its space to offer comfort and functionality. Timeless finishes that effortlessly blend with the beach house theme. Picture yourself in the sunny backyard enjoying the sea breeze. The beach is just a…

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Just Listed- 60 Bronson Street Watsonville

One of the most desired neighborhoods of Watsonville. Here you'll discover a home that radiates charm and tranquility. Nestled among the picturesque streets, this inviting dwelling offers a cozy and comforting retreat, you will love the home's stylish exterior with a manicured yard and eclectic turquoise door. Inside are creamy interiors with beautiful wood floors. Large windows with gorgeous shutters allowing natural light to fill the rooms. The living room is a cozy sanctuary, where you’ll enjoy movie nights or a nice fire. The kitchen is equipped with newer appliances and ample counter space. Each room offers a tranquil ambiance, ensuring a good night's sleep and refreshed start to the day. There is a beautifully remodeled bathroom with lots of storage…

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Selling a House As-Is-The HGTV effect

Before: scroll to bottom for after

Are you thinking of selling your house as is? What does that really mean? Is it really that easy? You just throw it on the market and that's all there is to it? I'm going to give you a couple pros and cons of selling as is, and then I'm going to explore what it really means in the market.

First, the pro, is you don't have to do anything. No stagers. No painting. No carpet. No nothing. You just throw it on the market, right? And everybody's going to love it. The other pro is not having to wait, hope that contractors are going to get back to you and call you back. You're going to come give me your money, and we're going to be done, right? Well, it's a little more complicated than that, but let's get…

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Santa Cruz Market Update Feb 2022- buyer's market or seller's market?

For the last two years, January just took off like a rocket, continued pretty crazy upstream, till about May. Usually when school lets out and vacations and other summer activities begin. Let's not count 2020. But, 2021 looked about like that. People started getting back into having family get togethers, and parties, and things started to be normal. So, we did see a dip last summer as more distractions of the season came about. Yet last January 1st the market took off like a shot. But are we really in a sellers market? What are sellers going to do this year. First I will summarize sellers and let you in on a secret about seller's markets and buyer's markets.

First Let us profile sellers.

This year, January 1st was crickets. It's okay. Really, as…

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Commission! And how Zillow changed the commission discussion.

There once was the idea that agents should not be paid so much, and we often do get paid a lot of money. I will not go into what we pay to stay in business here. We are one of the last professions that has not been arbitraged and had our commission's turned into scale. Kind of like travel agents and other industries that have just been decimated by the online revolution. I started in 2004. There was no Zillow, and the internet was not really anything at that point. Because speeds were so slow, not a lot could be done with real estate with all the pictures and information. The internet speed increased and made real estate more viable online and Zillow came in.  2010 is when they came to all the real estate offices and they became more known to the…

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