Michele’s Strategic Marketing


To give sellers a competitive edge, a finely tuned marketing system, and the cutting-edge technology of Coldwell Banker. This includes marketing properties on as many as 900+ websites, ensuring maximum exposure to buyers and real estate agents across all major platforms including foreign platforms using native real estate sites.


Distinctive social media marketing and print advertising. Michele has a great eye for detail and can help make a seller's home stand out, offering invaluable advice on staging and home repairs. This comprehensive marketing approach, combined with my negotiating experience, receive sellers the highest possible price

Strategic Marketing

The Right Price:

Price is the most important factor in the sale of your house. If you price your home too low, you might be leaving money on the table. If you price it too high, your home, your home languishes on the market and other agents use it as a tool to sell their listings by showing better value in competitive homes.

Target Buyer Profile:

In advance of designing and implementing your marketing plan, thought is given to the various buyers who will likely buy a property such as yours. Specifically, analyzing the possible kinds of people that would find your property appealing - is it a young couple, a retired couple, a single person, or a family with children that would be attracted to your style of home and its location? We evaluate your potential buyers’ hobbies that may be important -hiking, bicycling, surfing, art, pet lifestyle, etc. Potential transportation conveniences such as buses or freeway access are also addressed.

Online Impact:

Your home will be shown on up to 900+ websites, including the most-visited real estate websites in the world, putting in front of potential buyers everywhere. Our comprehensive internet marketing strategy includes displaying your home with a detailed description and multiple professional photos on the most-visited real estate websites.


Coldwellbanker.com • Californiamoves.com • Realtor.com • MLS.com • Zillow.com • Truila.com • SFGate.com • Google.com • LuxuryRealEstate.com • Michelesellsforyou.com • Facebook • Instagram

The Best Deal:

Rest assured that when you decide to list your home with me, I immediately put your marketing plan into action and get your home the highest possible price.